Location is one of the crucial factors for a retail establishment success. It is just not the identification of the location, but also going a step ahead in finding out the geo-demographic factors like occupation, household income, lifestyles and etc to determine the purchase pattern and demand levels to have an understanding of where and how.
An idea or a product ready to be in introduced in the market or an expansion plan of your existing product line into other markets calls for a strategic approach. We develop a complete systematic protocol encompassing market strategy, customer experience, vendor relation establishments, sales establishment.
An idea once conceptualized needs to be presented in the most appropriate time and in the most effective manner. We observe and analyze the market dynamics which define the successful launch of your product. A successful launch means a wider market reach and more repeat consumers. We come up with various marketing models leveraging technology and creative platforms to reach consumers.
The most crucial stage of an idea is when it’s implemented in the market for test. Any product needs basic elements to fall in place like the right price, promotion, strategy, and target segment. Through our comprehensive concept testing system; we assess the performance of a new product by sampling it in the most effective and relevant sample size markets. The analysis helps in getting the right approach to the perfect launch of your product.
Customer satisfaction is a 360 degree approach. Shopping has become an experience rather than just a point of sale act. To assess the quality of this experience, we deploy our team person to act as Mystery shopper and comprehensively assess the response, follow up, compliance, service and product info in a holistic way. We explore the underlying factors effecting the sale of your business and put in through an analytical approach to offer you world-class solutions.
A Company can be 100% fool proof from inside, but that in itself does not guarantee success in any scenario. Competition is a major factor to consider and negating those challenges or threats is a strategic task.
At Marq, we assess your competitor’s strengths, weakness, future moves, their influence on your product portfolio and a host of other things affecting your business. This in turn ensures the threats are negated and opportunities are capitalized on at the right time. Our innovative approach to competition analysis helps you in getting the best results.
In the retail world with a complex distribution system, it is important to understand a particular’s Brand performance and the overall consumer experience with the product (placement, promotions, competition brands performance and etc). With the advances the technology it’s much easy to perform the audit and come up with multiple solutions with a measuring stick. Our experienced team provides in-depth solutions to the most challenging tasks faced at a retail end on a day-to-day basis. Our solutions are comprehensive, creative and cost effective at one go.
Every Product has a different usage pattern and demand patterns. Consumers are exposed to product innovations and marketing. We come in here to analyze the consumer usage pattern, attitudes, knowledge, buying patterns of certain products and etc. Some effective brainstorming to this analysis by our team directs us to provide defining trends for the reasons behind purchase of brands and products.