Tata Croma Case Study

Objective :

Store tangibles met the desired service metrics criteria but, store employees were not communicating product features and EMI information as per standard SOPs .

Our Methodology :

MarQ Research Solutions personnel visited Croma stores in and around Hyderabad with hidden cameras to check for customer service levels and store

Results :

Store tangibles met the desired service metrics criteria but, store employees were not communicating product features and EMI information as per standard SOPs .